The brainchild of three friends from Denmark - Lise Goth Fischer, Janni Weis and Sofie Brandi Petersen - the PUREBERG brand is the culmination of two years of concentrated planning from these budding entrepreneurs. Sharing the same passion for the world of beauty and with a long history within the cosmetic industry, it is no surprise that these three style conscious women unearthed a common frustration:

why do hand sanitizers need to look so sterile (like a hospital ward), smell bad and dry out hands?

Combining a wealth of product knowledge with a shared Danish design flair, PUREBERG as they now call themselves, worked to bring to life their artistic vision alongside developing a formula that would be superior in texture, nourishing benefits and scent. These additional specifications would make the difference between an everyday item and a luxury item that would be used everyday.

Now two years on, PUREBERG are ready to launch their first product - a delicately fragranced, highly effective hand sanitiser presented within sleek and stylish packaging. An everyday luxury that is sure to become an essential beauty accessory for the handbag and home.